At a Bruges group meeting last year I came in part way through a highly technical paper by a German banker. Getting in to his highly technical argument was rather difficult but he summed it up very simply at the end. The effect of EU regulation was deliberately designed to push up London dealing costs to those of Frankfurt and Paris.Of course, bankers and city slickers are very unpopular now and most people will instinctively cheer the EU or any regulator on to them in the present climate of opinion. When real cuts begin to bite, that will get worse - led from the Left/BBC etc. So this campaign is very necessary and needs to be presented in a way that ordinary people can relate to.
Edward, you are right, but we need to get thye city to understand first, then translate it into concepts that resonate across the country
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