Ananova reports on poll in tomorrow's Telegraph make difficult reading for Cameron's Tories,
Tory leader David Cameron has come under further pressure to spell out concrete policies as his party slumped in the polls amid public ignorance of what he stands for.
OK fair enough so far, but the next comment is pretty well bang on the buton,
Six out of 10 voters agreed Mr Cameron "talks a good line, but it is hard to know whether there is any substance behind the words".
And his personal approval rating also took a dive - from 46% at the beginning of the year to 35% now.