So who is it for?

This latest taxpayer funded anti-smoking video states catagerically that it is not for the under 15. Then who does the EU think is going to be influenced by such a daft cartoon (which thinks that cheating at sport is a legitimate way to stop smokers)?

I note the next cartoon will be about smoking on the beach.
It starts with the Lifeguard ignoring a shark attack. But hold on, look there is a smoker.

What shall we do to that real and present threat?