But hold on, we have to eat anyway

Today the EU announced an extra £30 million Euros to be spent on the promotion of agricultural products. The selected programmes cover fruit and vegetables, meat, dairy products, honey, and so on.

Now doesn't this look like picking winners? After all we have to eat. So surely it is up to the farmers to flog their products to us as best they can. Not for us to pay them to tell us how spiffing their products are?