This rather wonderful poster has turned up in Ireland. My informant swears to me it is a real poster put out by the Ireland for Europe campaign.
Durig the last referendum the 'Yes' side lost the battle in various ways, but one aspect that they singled out as a failure was the fact that the 'No' side had the temerity to use 'humour'. This was seen as underhand and somewhat devious. The 'Yes' side would never stoop so low as to laugh, dammit.
Anyhow I am told that this is a super ironic take the campaign.
Either that or the 'No' side are being underhand again and taking the piss. Rather effectively I would say.