In an interesting development yesterday, yet to be picked up by the British Press bar Media Week, the massive German media conglomerate Bertelsmann AG has completed the purchase of Channel 5 the UK terrestrial broadcaster through its Luxembougish subsidiary RTL "which has founded its growth on its wholeheartedly European approach". This is the first time that such a broadcaster has been owned by a non UK firm. That is in itself no bad thing of course, I wouldn't want to see the sort of madness espoused by the French Industry Minister Francois Loos who believes that important French firms should be >"shielded". , But it has to be watched. Bertlesmann is a well known corporate cheerleader for the project and it will be instructive to guage the European coverage on Channel 5 from now on.