Wednesday, February 25, 2009

Ding Dong Bong

It appears that Kelloggs may not have quite finessed their reaction to the Michael Phelps smokes dope story. Dropping him as their pin up boy seems to have backfired,

When Kellogg announced it would not renew its endorsement contract with Olympic medalist Michael Phelps after a photo of the athelete smoking pot surfaced, it may have cost the food company its sterling reputation, reports company reputation index Vanno.
Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation. A Vanno representative put together this chart:

Hat tip Ian PJ


Anonymous said...

Kelloggs = munchies

Gawain Towler said...

That does rather explain it