However DG Agriculture had reckoned without the lawyers of Aldi, who pointed out that the EU logo, (right) had way too much similarity to their own Aldi organic logo (left). The Commission has had to back down.
Not only is the logo confusing due to the fact that "Bio" means different things in different countries but also its very purpose is questionable, as pointed out by the Soil Association,
The added costs caused by this cock up have not even been estimated - watch this space.
Campaigns director Robin Maynard said: "Far from providing ‘assurances’, the bio logo will confuse people, goes against the trend for more local, regionally distinctive produce, and could lead to dilution of organic standards. And because space on packaging is limited, it is possible that the mandatory logo will push information like the Soil Association’s own symbol off the pack altogether.
“Harmonising markets to the lowest common denominator and maximising global competitiveness may be top priorities for global agribiz. But they run completely counter to the principles of the organic movement and are out of tune with the burgeoning interest among consumers for local, regionally distinctive foods and closer connection with producers.
“People want to buy locally sourced organic sausages supporting Norfolk, Cumberland, or Schleswig-Holstein producers not some anonymous ‘Euro-organic sausage’.”
Of course one cannot expect senior Commission decision makers to ever visit budget shops like ALDI, so I guess they cannot be blamed for the farce.